1. Who We Are
The Brit Punter ("we", "us", "our") operates the website thebritpunter.com. We are an independent affiliate marketing website based in the United Kingdom. For privacy enquiries, contact us at privacy@thebritpunter.com.
2. Data We Collect
We may collect the following types of data:
- Contact information — name and email address when you submit our contact form.
- Usage data — pages visited, time on site, referring URL, and browser type, collected via analytics cookies.
- Cookie data — your cookie consent preferences, stored locally in a cookie.
- Click IDs (gclid) — Google Click IDs from advertising URLs, used for attribution tracking only.
3. How We Use Your Data
We use the data we collect to:
- Respond to enquiries submitted via our contact form
- Analyse website usage to improve content and user experience
- Track affiliate referral attribution for commission purposes
- Comply with legal obligations
We do not sell, rent, or trade your personal data to third parties.
4. Cookies & Google Consent Mode
We use cookies to operate our website and, with your consent, to collect analytics and advertising data. We implement Google Consent Mode v2 to respect your choices.
Essential cookies — always active; necessary for the website to function (e.g. cookie consent preference storage).
Analytics cookies — only set with your consent; used to understand how visitors interact with the Site (Google Analytics).
Marketing cookies — only set with your consent; used to measure the effectiveness of advertising campaigns.
5. Third-Party Services
We use the following third-party services:
- Google Analytics — website usage analytics (subject to your consent preference)
- Google Ads — advertising attribution (subject to your consent preference)
- Affiliate networks — we share click data with our affiliate partners for commission tracking
Each third-party service is bound by its own privacy policy. You can review Google's policy at policies.google.com/privacy.
6. Data Retention
Contact form data is retained for a maximum of 12 months. Analytics data is retained according to Google Analytics default settings (14 months). Cookie consent preferences are stored for 12 months.
7. Your Rights (UK GDPR)
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data ("right to be forgotten")
- Object to processing of your data
- Request restriction of processing
- Data portability
To exercise any of these rights, email privacy@thebritpunter.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).
8. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Our website uses HTTPS encryption for all data transmission.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be notified via a notice on this page. The date at the top reflects the most recent revision.
10. Contact
For any privacy-related questions or to exercise your data rights, please contact us at privacy@thebritpunter.com or via our contact form.
© 2026 thebritpunter.com. This Privacy Policy was last reviewed on 1 January 2026.